So.. early in my career, I thought my job was to find more stories. Twenty-five years later, I get paid to do the opposite - politely (and sometimes not so politely) kill them. Not because they’re bad. Because they’re fighting each other for attention like siblings on a long-haul flight. Many comms and brand strategies don’t fail because there’s nothing to say. They fail because too much is being said. And the audience doesn't know what to focus on. What is the narrative you

So. .. Let’s be honest: no one remembers the campaign that played by the rules, stuck to beige, and politely asked for attention. You...

Media coverage is a great moment for brand credibility. But it’s not a marketing plan. A strong marketing build owned assets, targets with intent, engages with value, converts with clarity, and measures everything. Media coverage is great. But it should not, cannot, be the only focus in building your brand.

Being a B2B community manager means wearing multiple hats. At its core, the role revolves around understanding your customers–what they...

When you think about community management, you might picture vibrant social media, bustling forums, and fun customer meetups. But...

It still surprises me as I work with various clients on how unprepared or underprepared many organizations are in managing crises. Some...

Ever notice how the communications and marketing industry has become so enamored with buzzwords over the last... oh ten years or so? ...

Often over the years, when I speak with business leaders about marketing and associated functions, they mostly only want to focus on...